Tracking, Attribution & Growth

Programmatic and DSP Advertising

Brand is built before the search begins. We plan and run programmatic campaigns through demand-side platforms to put your name in front of target accounts and buying roles across display, video, native, connected TV and audio, with brand safety and measurement designed in from the start.

Get a free revenue-leak audit See the first 90 days

DV360The Trade DeskAmazon DSPBrand-safety tools

10+years of experience

1 teamof strategists and engineers

2 weeksto a prioritised leak report

100%data and code ownership

The challenge

Brand is built before the search. DSP advertising puts your name in front of the right accounts early, provided it is measured properly.

Best suited to: B2B brands that need to build awareness and preference with a defined set of target accounts.

Impressions without impact

Reach is bought but nobody can say what it changed.

Wasted and unsafe inventory

Poor placements, low viewability and fraud erode budgets and brand safety.

Disconnected from pipeline

Brand campaigns sit apart from performance and sales data.

Our approach

Target the right accounts

Account lists, intent and contextual signals, not blanket reach.

Protect the brand

Verified, brand-safe, viewable inventory with fraud controls.

Prove the lift

Brand-lift, incrementality and pipeline analysis tied to your CRM.

What’s included

Target-account and audience strategy

Account lists, intent, contextual and first-party signals instead of blanket reach.

DSP set-up and buying

Platform configuration, deals and bidding strategy managed by specialists.

Brand creative across formats

Display, video, native, connected TV and audio built for attention.

Brand safety, viewability and fraud control

Verified, brand-safe inventory with ongoing monitoring.

Frequency and reach management

The right exposure across channels without waste or fatigue.

Brand-lift and pipeline measurement

Lift, incrementality and influenced pipeline reported to leadership.

Your first 90 days

Days 1–30

Target-account and audience strategy, platform and measurement set-up, creative briefed.

Days 31–60

Campaigns live, brand-safety and viewability controls verified.

Days 61–90

First brand-lift and reach reports, optimisation against account-level engagement.

How we measure success

We agree the numbers up front and report them every month in plain language, so leadership always knows what is working.

Reach among target accountsViewable impressionsFrequency and overlapBrand liftBranded search growthInfluenced pipeline

How we work together

Audit

We trace the journey from first touch to closed deal and find every gap in tracking, handoffs and data.

Instrument

Events, conversions, CRM and offline data wired into one measurement model.

Fix the leaks

Handoffs, forms, pages and campaigns repaired in order of revenue impact.

Optimise

Continuous testing against cost per qualified opportunity.

Report

Board-ready reporting that marketing, sales and finance all trust.

Ways to engage

Revenue-leak audit

A fixed-scope, two-week review of your journey from first impression to closed deal. You receive a prioritised fix list with expected impact and effort.

Best for a fast, evidence-based starting point.

Growth engineering partnership

A dedicated team of strategists and engineers working to shared revenue goals, with a weekly rhythm and leadership reporting.

Best for companies that want continuous improvement.

Build engagement

A scoped project to deliver a platform, integration or product, from architecture to launch and support.

Best for defined platform and software needs.

Why leaders choose Techusu

The typical agency

Strategists brief a separate development vendor
Reports clicks and impressions
Tracking is an afterthought
Tools bolted together that do not talk
Generic playbooks and templates

Techusu

Strategists and engineers in the same room
Reports pipeline, attribution and payback
Measurement is built before anything is scaled
Marketing, CRM and product data in one model
Custom engineering for your stack and sales motion

Industries we serve

SaaS and softwareFintech and financial servicesManufacturing and industrialProfessional servicesLogistics and supply chainHealthcare and life sciencesEducation technologyEnterprise and IT services

Results from our work

E-commerce

Rebuilding a home-décor brand’s funnel from search to checkout

New site architecture, product-led SEO and a paid-media rebuild turned a plateaued store into a steady growth engine.

Read the story

What clients say

“Conversions rose 32% in four months. Their data-first approach made the difference.”Maria Lopez, Founder, CasaBella Home

“A 3× increase in qualified leads and a 40% cut in cost per lead. They feel like our own team.”Steven Henderson, CEO, BrightMart

“Creativity and analysis in one team. Trial-to-paid conversion is up 27%.”Lee Munroe, CMO, NovaWear

Questions about Programmatic and DSP Advertising

How is DSP different from Google or LinkedIn ads?

A demand-side platform buys display, video, native, connected TV and audio inventory across many publishers, giving broader reach and more control over audiences, frequency and brand safety.

Is programmatic suitable for B2B?

Yes, when targeting is built around target accounts, buying roles and intent, and measured against brand lift and pipeline influence.

How do you control quality?

With verified inventory, viewability and fraud monitoring, blocklists and weekly optimisation.