Tracking, Attribution & Growth

B2B Performance Media

We run Google, LinkedIn and Meta programmes against your cost per qualified opportunity, with tracking built first so every rupee can be traced to pipeline.

Get a free revenue-leak audit See the first 90 days

Google AdsLinkedIn AdsMeta AdsTag Manager

10+years of experience

1 teamof strategists and engineers

2 weeksto a prioritised leak report

100%data and code ownership

The challenge

Paid media is easy to spend and hard to prove. The winners measure to qualified pipeline.

Best suited to: B2B companies investing in paid acquisition who need to see the return in pipeline.

Cheap leads that never close

Platforms optimise to form fills, not to revenue.

Weak attribution

Teams cannot see which campaigns create real opportunities.

Slow, generic landing pages

Good traffic is lost before the form.

Our approach

Measure first

Tracking and CRM feedback built before budgets scale.

Test with discipline

Audiences, messages and offers tested one variable at a time.

Engineer the landing experience

Fast, focused pages built by our engineers, not templated.

What’s included

Tracking and account foundation

Conversion tracking and audiences built correctly before scaling.

Intent and account-based targeting

Reaching the right buyers, roles and companies.

Creative and offer testing

Systematic testing of messages, formats and offers.

Landing page engineering

Fast, focused pages built to convert.

Budget and bid management

Daily optimisation toward your target cost per opportunity.

Pipeline reporting

Spend, leads, opportunities and revenue in one dashboard.

Your first 90 days

Days 1–30

Account and tracking audit, structure rebuilt, offline conversions connected.

Days 31–60

Winning audiences and offers identified, landing pages improved.

Days 61–90

Budget scaled into proven segments, reporting tied to pipeline.

How we measure success

We agree the numbers up front and report them every month in plain language, so leadership always knows what is working.

Cost per qualified opportunityPipeline from paidLead-to-opportunity rateCustomer acquisition costImpression sharePayback period

How we work together

Audit

We trace the journey from first touch to closed deal and find every gap in tracking, handoffs and data.

Instrument

Events, conversions, CRM and offline data wired into one measurement model.

Fix the leaks

Handoffs, forms, pages and campaigns repaired in order of revenue impact.

Optimise

Continuous testing against cost per qualified opportunity.

Report

Board-ready reporting that marketing, sales and finance all trust.

Ways to engage

Revenue-leak audit

A fixed-scope, two-week review of your journey from first impression to closed deal. You receive a prioritised fix list with expected impact and effort.

Best for a fast, evidence-based starting point.

Growth engineering partnership

A dedicated team of strategists and engineers working to shared revenue goals, with a weekly rhythm and leadership reporting.

Best for companies that want continuous improvement.

Build engagement

A scoped project to deliver a platform, integration or product, from architecture to launch and support.

Best for defined platform and software needs.

Why leaders choose Techusu

The typical agency

Strategists brief a separate development vendor
Reports clicks and impressions
Tracking is an afterthought
Tools bolted together that do not talk
Generic playbooks and templates

Techusu

Strategists and engineers in the same room
Reports pipeline, attribution and payback
Measurement is built before anything is scaled
Marketing, CRM and product data in one model
Custom engineering for your stack and sales motion

Industries we serve

SaaS and softwareFintech and financial servicesManufacturing and industrialProfessional servicesLogistics and supply chainHealthcare and life sciencesEducation technologyEnterprise and IT services

Results from our work

E-commerce

Rebuilding a home-décor brand’s funnel from search to checkout

New site architecture, product-led SEO and a paid-media rebuild turned a plateaued store into a steady growth engine.

Read the story

What clients say

“Conversions rose 32% in four months. Their data-first approach made the difference.”Maria Lopez, Founder, CasaBella Home

“A 3× increase in qualified leads and a 40% cut in cost per lead. They feel like our own team.”Steven Henderson, CEO, BrightMart

“Creativity and analysis in one team. Trial-to-paid conversion is up 27%.”Lee Munroe, CMO, NovaWear

Questions about B2B Performance Media

Who owns the ad accounts?

You do. We work inside your accounts and give you full access at all times.

How do you handle long sales cycles?

We import offline conversions from your CRM so platforms optimise toward real pipeline, not form fills.

Which platforms do you run?

Google Ads, LinkedIn Ads and Meta Ads, chosen by where your buyers are.

Who owns the accounts?

You do. We work inside your accounts at all times.

How do you handle large budgets?

With staged scaling, daily monitoring and weekly leadership reviews against agreed efficiency limits.

Can ads optimise toward closed deals?

Yes. We feed CRM outcomes back so platforms learn from real revenue.

Let’s find where b2b performance media is leaking revenue.

Share a few details and a senior specialist will reply within one working day, with a proposed plan for your first 90 days.