Tracking, Attribution & Growth

Tracking and Attribution

If marketing and sales report different numbers, decisions get made on guesses. We audit and rebuild your tracking so every lead, opportunity and deal can be traced back to the activity that created it.

Get a free revenue-leak audit See the first 90 days

GA4Tag ManagerBigQueryLooker StudioCRM

10+years of experience

1 teamof strategists and engineers

2 weeksto a prioritised leak report

100%data and code ownership

The challenge

When marketing, sales and finance each report a different number, the biggest leak is trust in the data itself.

Best suited to: B2B teams spending across several channels who cannot agree on what is working.

Tags that silently break

Broken events and consent issues leave gaps nobody notices.

Leads lost from view

Form fills never connect to CRM opportunities or revenue.

Conflicting dashboards

Every team defends its own numbers.

Our approach

Audit the whole journey

Every tag, event, handoff and data source traced end to end.

Engineer the measurement

Reliable tracking built and tested, client-side and server-side.

Close the loop

Revenue and offline outcomes fed back to every channel.

What’s included

Tracking audit and measurement plan

Every tag, event and data source reviewed against what you need to know.

Event and conversion engineering

Reliable client-side and server-side tracking, built and tested.

CRM and offline conversion integration

Closed deals fed back to ad platforms and analytics.

Attribution models

First-touch, multi-touch and pipeline views you can defend.

Consent and data-quality controls

Privacy-aware tracking with monitoring for breakage.

Executive dashboards

Plain-language reporting for leadership, marketing and sales.

Your first 90 days

Days 1–30

Tracking audit, journey map and measurement plan agreed.

Days 31–60

Core events and CRM integration built and verified.

Days 61–90

Attribution views and executive dashboard live.

How we measure success

We agree the numbers up front and report them every month in plain language, so leadership always knows what is working.

Attributed pipelineTracking coverageCost per qualified opportunityData discrepancy rateLead-to-opportunity ratePayback period

How we work together

Audit

We trace the journey from first touch to closed deal and find every gap in tracking, handoffs and data.

Instrument

Events, conversions, CRM and offline data wired into one measurement model.

Fix the leaks

Handoffs, forms, pages and campaigns repaired in order of revenue impact.

Optimise

Continuous testing against cost per qualified opportunity.

Report

Board-ready reporting that marketing, sales and finance all trust.

Ways to engage

Revenue-leak audit

A fixed-scope, two-week review of your journey from first impression to closed deal. You receive a prioritised fix list with expected impact and effort.

Best for a fast, evidence-based starting point.

Growth engineering partnership

A dedicated team of strategists and engineers working to shared revenue goals, with a weekly rhythm and leadership reporting.

Best for companies that want continuous improvement.

Build engagement

A scoped project to deliver a platform, integration or product, from architecture to launch and support.

Best for defined platform and software needs.

Why leaders choose Techusu

The typical agency

Strategists brief a separate development vendor
Reports clicks and impressions
Tracking is an afterthought
Tools bolted together that do not talk
Generic playbooks and templates

Techusu

Strategists and engineers in the same room
Reports pipeline, attribution and payback
Measurement is built before anything is scaled
Marketing, CRM and product data in one model
Custom engineering for your stack and sales motion

Industries we serve

SaaS and softwareFintech and financial servicesManufacturing and industrialProfessional servicesLogistics and supply chainHealthcare and life sciencesEducation technologyEnterprise and IT services

Results from our work

E-commerce

Rebuilding a home-décor brand’s funnel from search to checkout

New site architecture, product-led SEO and a paid-media rebuild turned a plateaued store into a steady growth engine.

Read the story

What clients say

“Conversions rose 32% in four months. Their data-first approach made the difference.”Maria Lopez, Founder, CasaBella Home

“A 3× increase in qualified leads and a 40% cut in cost per lead. They feel like our own team.”Steven Henderson, CEO, BrightMart

“Creativity and analysis in one team. Trial-to-paid conversion is up 27%.”Lee Munroe, CMO, NovaWear

Questions about Tracking and Attribution

Do you replace our analytics tools?

No. We make your existing tools trustworthy first and recommend changes only where they cost you accuracy.

Is the tracking privacy compliant?

Yes. We design consent-aware tracking and document data flows.

How long does it take?

A focused build typically takes four to eight weeks, depending on how many systems are connected.

What if our data is already a mess?

That is the usual starting point. We document what exists, fix what breaks decisions first and rebuild the rest in stages.

Which tools do you use?

Your existing stack where possible, such as GA4, Tag Manager, BigQuery and Looker Studio, plus your CRM.

Who owns the data?

You do. Accounts, data models and documentation are yours.

Let’s find where tracking and attribution is leaking revenue.

Share a few details and a senior specialist will reply within one working day, with a proposed plan for your first 90 days.