Tracking, Attribution & Growth

CRM and Revenue Operations

Leads vanish between forms, inboxes and CRMs. We engineer the handoffs: routing, enrichment, scoring and reporting, so every opportunity is captured, assigned and followed up.

Get a free revenue-leak audit See the first 90 days

HubSpotSalesforceZoho CRMAPIs

10+years of experience

1 teamof strategists and engineers

2 weeksto a prioritised leak report

100%data and code ownership

The challenge

A lead that is not captured, routed and followed up is revenue you paid for and lost.

Best suited to: B2B companies where leads, deals and customer data live in disconnected systems.

Slow or missed follow-up

Leads wait in inboxes while competitors respond.

Dirty, duplicated data

Records no team trusts slow every decision.

Disconnected systems

Marketing automation, CRM and product tools do not share a view.

Our approach

Map the handoffs

We trace every point where a lead or deal can fall through.

Automate the process

Routing, enrichment and alerts that work every time.

Report one funnel

Stage conversion and velocity in a single, trusted view.

What’s included

Funnel and handoff audit

Where leads and data are lost between systems and teams.

Lead routing and response automation

The right lead to the right person, fast, every time.

Data enrichment and hygiene

Clean, complete records your teams can trust.

Lead and account scoring

Prioritisation based on fit and behaviour.

CRM and marketing-automation integration

Systems connected by robust, monitored integrations.

Pipeline reporting

Stage conversion, velocity and source performance in one view.

Your first 90 days

Days 1–30

Funnel and handoff audit, data model review, priorities agreed.

Days 31–60

Routing, enrichment and key integrations built.

Days 61–90

Reporting live, team trained, first optimisation cycle.

How we measure success

We agree the numbers up front and report them every month in plain language, so leadership always knows what is working.

Speed to first responseLead-to-opportunity rateStage conversionSales cycle lengthData completenessPipeline created by source

How we work together

Audit

We trace the journey from first touch to closed deal and find every gap in tracking, handoffs and data.

Instrument

Events, conversions, CRM and offline data wired into one measurement model.

Fix the leaks

Handoffs, forms, pages and campaigns repaired in order of revenue impact.

Optimise

Continuous testing against cost per qualified opportunity.

Report

Board-ready reporting that marketing, sales and finance all trust.

Ways to engage

Revenue-leak audit

A fixed-scope, two-week review of your journey from first impression to closed deal. You receive a prioritised fix list with expected impact and effort.

Best for a fast, evidence-based starting point.

Growth engineering partnership

A dedicated team of strategists and engineers working to shared revenue goals, with a weekly rhythm and leadership reporting.

Best for companies that want continuous improvement.

Build engagement

A scoped project to deliver a platform, integration or product, from architecture to launch and support.

Best for defined platform and software needs.

Why leaders choose Techusu

The typical agency

Strategists brief a separate development vendor
Reports clicks and impressions
Tracking is an afterthought
Tools bolted together that do not talk
Generic playbooks and templates

Techusu

Strategists and engineers in the same room
Reports pipeline, attribution and payback
Measurement is built before anything is scaled
Marketing, CRM and product data in one model
Custom engineering for your stack and sales motion

Industries we serve

SaaS and softwareFintech and financial servicesManufacturing and industrialProfessional servicesLogistics and supply chainHealthcare and life sciencesEducation technologyEnterprise and IT services

Results from our work

E-commerce

Rebuilding a home-décor brand’s funnel from search to checkout

New site architecture, product-led SEO and a paid-media rebuild turned a plateaued store into a steady growth engine.

Read the story

What clients say

“Conversions rose 32% in four months. Their data-first approach made the difference.”Maria Lopez, Founder, CasaBella Home

“A 3× increase in qualified leads and a 40% cut in cost per lead. They feel like our own team.”Steven Henderson, CEO, BrightMart

“Creativity and analysis in one team. Trial-to-paid conversion is up 27%.”Lee Munroe, CMO, NovaWear

Questions about CRM and Revenue Operations

Which CRMs do you work with?

HubSpot, Salesforce, Zoho and most others with an API.

Do you migrate data?

Yes, with mapping, de-duplication and validation before cut-over.

Will sales adopt the changes?

We design workflows with your sales team and train them, so the process fits how they work.

Do we need to change CRM?

Rarely. We usually improve the one you have and recommend a change only if it genuinely limits you.

How do you handle sensitive data?

With access controls, minimal data movement and documented integrations.

What about our sales team?

We design with them, train them and measure adoption, so the process sticks.

Let’s find where crm and revenue operations is leaking revenue.

Share a few details and a senior specialist will reply within one working day, with a proposed plan for your first 90 days.