Digital PR and Authority
Buyers and AI systems trust what credible third parties say about you more than what you say about yourself. We earn coverage and links from the publications your buyers read, using original data, expert commentary and timely stories, so your authority grows in search, in AI answers and in the room.
The challenge
Buyers and AI systems trust what credible third parties say about you more than what you say about yourself.
Best suited to: B2B companies with real expertise or data that the market has not yet heard about.
Invisible to the press
Your expertise never reaches the publications your buyers read.
Links without relevance
Low-quality links add risk rather than authority.
Authority AI cannot see
Few citable mentions on trusted sources means a weak presence in AI answers.
Our approach
Find the story
Original data, expert insight and timely commentary that journalists actually want.
Earn the right placements
Targeted outreach to the trade and business publications your buyers trust.
Measure the effect
Coverage tied to links, brand search, AI citations and pipeline influence.
What’s included
Narrative and story development
Newsworthy angles drawn from your data, experts and point of view.
Media and journalist targeting
The trade, business and national publications your buyers trust.
Original research and data studies
Proprietary insight that earns coverage and citations.
Expert commentary and reactive PR
Fast, credible responses to news in your sector.
Executive thought leadership
Bylines, interviews and speaking opportunities for your leaders.
Coverage, link and citation reporting
Placements tied to links, brand search, AI citations and referrals.
Your first 90 days
Narrative workshop, media and competitor audit, first story angles agreed.
First data or expert story pitched and spokespeople prepared.
Early coverage reviewed and the next campaign planned from what landed.
How we measure success
We agree the numbers up front and report them every month in plain language, so leadership always knows what is working.
How we work together
Audit
We map where buyers look, what search engines and AI assistants say about you, and where visibility is lost.
Blueprint
A prioritised plan: technical fixes, content, authority and measurement, each with owner, impact and effort.
Fix and build
Strategists and engineers ship fixes and content in focused sprints.
Measure
Rankings, citations and pipeline tracked together in your own reporting.
Compound
Monthly leadership reviews decide what to scale next.
Ways to engage
Revenue-leak audit
A fixed-scope, two-week review of your journey from first impression to closed deal. You receive a prioritised fix list with expected impact and effort.
Best for a fast, evidence-based starting point.
Growth engineering partnership
A dedicated team of strategists and engineers working to shared revenue goals, with a weekly rhythm and leadership reporting.
Best for companies that want continuous improvement.
Build engagement
A scoped project to deliver a platform, integration or product, from architecture to launch and support.
Best for defined platform and software needs.
Why leaders choose Techusu
The typical agency
- Strategists brief a separate development vendor
- Reports clicks and impressions
- Tracking is an afterthought
- Tools bolted together that do not talk
- Generic playbooks and templates
Techusu
- Strategists and engineers in the same room
- Reports pipeline, attribution and payback
- Measurement is built before anything is scaled
- Marketing, CRM and product data in one model
- Custom engineering for your stack and sales motion
Industries we serve
What clients say
“Conversions rose 32% in four months. Their data-first approach made the difference.”Maria Lopez, Founder, CasaBella Home
“A 3× increase in qualified leads and a 40% cut in cost per lead. They feel like our own team.”Steven Henderson, CEO, BrightMart
“Creativity and analysis in one team. Trial-to-paid conversion is up 27%.”Lee Munroe, CMO, NovaWear
Questions about Digital PR and Authority
Do you guarantee coverage?
No ethical agency can. We commit to activity, quality targets and transparent reporting, and we only pitch stories worth covering.
How is this different from traditional PR?
Digital PR is designed to earn coverage and links on sites that influence search rankings and the sources AI assistants cite, alongside brand reputation.
Do you buy links?
Never. Every placement is earned editorially.
Do you guarantee coverage?
No ethical agency can. We commit to activity, quality targets and transparent reporting, and we only pitch stories worth covering.
How is this different from traditional PR?
Digital PR is designed to earn coverage and links on sites that influence search rankings and the sources AI assistants cite, alongside brand reputation.
Do you buy links?
Never. Every placement is earned editorially.
Let’s find where digital pr and authority is leaking revenue.
Share a few details and a senior specialist will reply within one working day, with a proposed plan for your first 90 days.